London Build Panel: The Guest-Centered Approach: Crafting Inviting Spaces in Hospitality Design

(Architecture stage)

How can design go beyond aesthetics to truly welcome, comfort, and inspire every guest? In this panel, of leading designers from some of the world’s most celebrated studios, our committee member Cristina Lanz Azcarate (architect at Atelier EURA) will moderate the discussions to reveal how today’s hospitality environments are being shaped around the needs and evolving expectations of their guests.

The panel will bring together Christos Passas (Zaha Hadid Architects), Eleni Meladaki (ACME Studios), Tina Norden (Conran and Partners), Marco Ginex (David Collins Studio), and James Dilley (jestico + whiles) who will share their unique real-world strategies for placing guests at the heart of the design process. The conversation will explore how user-centric thinking influences ambiance, flow, personalization, technology integration, and storytelling. It will also discuss how to balance client and user needs to make the most of spaces and support businesses.

Attendees will gain insights into anticipating and exceeding guest needs, balancing function with emotion, supporting diverse experiences, and creating memorable spaces that foster belonging and delight. The panel will also highlight the future of hospitality design, including the integration of sustainability, inclusivity, and immersive technology.

If you are seeking to elevate your guests’ experience and create hospitality spaces that stand out and endure, you should not miss this panel discussion.